Amazon vs. Flipkart
Which Is Best Platform For Online Business 2024?
To succeed in the rapidly evolving world of e-commerce, it is important for the new sellers to choose the best platform for online business from all the available marketplaces for online selling. Amazon and Flipkart both are the biggest platforms in Indian e-commerce market hence it is quite difficult to determine which one is better for new sellers or entrepreneurs to launch new online business.
Amazon India outnumbered all other Indian marketplaces with more than 295 million visitors per month in May 2023. The second was Flipkart with more than 167 million visitors per month. All other Indian marketplaces did not cross the hundred million mark.
In this blog we have mentioned some of important key area which can help new sellers to choose a best platform for online business and can achieve your business goals in terms of revenue growth and profit maximisation.
Market Reach:
Amazon has a greater reputation and trustworthiness as it’s a global brand and Amazon allows sellers to reach massive buyers beyond the national borders also. However, Flipkart a Indian origin company has huge control in the Indian domestic market. If your target audience is primarily Indian Flipkart would be the one who can help you to reach your right target audience (local customers).
Product Selection:
Amazon offers more extensive selection of products and has a broad range of product categories including electronics, apparel, sports, health, and cosmetics in which seller can upload their products. This gives Amazon an advantage to attract and onboard new customers and retain older customers as well.
Platform Credibility and Trustworthiness:
As we mentioned earlier Amazon is worldwide brand and because of its Amazon has little more advantage in credibility and trustworthiness. Amazon is customer centric as Flipkart is little more seller centric company.
Seller Onboarding Process:
Both the Amazon and Flipkart offers easiest ways to launch business online. Starting with account registration with a valid email and necessary documents of your business new sellers can successfully launch their products online and can start getting sales in just few steps. Product uploading is quite easy on Amazon as compared to Flipkart. On Amazon sellers can create new product listings and can make it live just 15 minutes however on Flipkart after completion of all the steps you need wait at least for 24-48 hours to get the quality check from Flipkart Quality checking team.
Seller Dashboard Interface:
Amazon seller dashboard have more simple navigation and clear layout that makes seller easy to find the options and understand those options in comparison to Flipkart Seller Dashboard Interface.
Fulfillment Services:
Fulfilled by Amazon’s (FBA) Program helps sellers to keep their products in Amazon’s fulfillment centres and FBA sellers can get prime tag for all the products sent in Amazon’s warehouse. After that Amazon is one who needs to handle customer queries 24 hours and sellers can focus more on business growth and improvement areas. Flipkart also have same program but not in larger scale. In Amazon any seller can send their item in Amazon’s authorized warehouses however on Flipkart only few sellers can get chance for this program.
Seller Support Assistance:
Amazon’s seller support is quite good in comparison to Flipkart. You can schedule the call with seller support right away however on Flipkart you need to generate the request first and then they will call you within 24 hours.
Advertising Campaigns:
Amazon has attractive options to promote your products through ads and promotions as compare to Flipkart promotions. Amazon has more competitive pricing which gives them advantage to attract more customers specially during sales events.
Selling Fees:
Depending on the product category, price, and shipment method, commission, referral, and fulfillment costs are all collected by both Flipkart and Amazon. When selecting a platform, sellers must to properly assess the price structures offered by each one and consider their profit margins.
Allowed Branded Products:
Amazon offers mapped listing feature through which any seller can sell other brand items easily. Those sellers should have authentic invoice from an authorized wholesaler from real brand owners. However, this feature Flipkart does not have. On Amazon you do not need to create your own listing for other brands item you can just add your offer in the same listing available on Amazon.
Conclusions:
In conclusion, several factors, such as your target market, product category, business objectives, and preferences, will determine which of Amazon or Flipkart is best platform for online business. Amazon appeals to vendors that want to grow globally because of its excellent fulfillment capabilities, worldwide access, and platform reputation. Conversely, Flipkart offers a solid presence in the Indian market, individualized assistance, and prospects for localized advertising.
In the end, prospective business owners should evaluate their unique demands and long-term objectives to ascertain which platform best suits them. Whether you go with Amazon or Flipkart, both offer vendors unmatched chances to prosper in the exciting world of e-commerce in 2024 and beyond.